Top 5 Beauty Retail Apps on iOS in Latin America for Q1 2023

In the first quarter of 2023, beauty retail apps on the iOS platform in Latin America exhibited diverse trends in downloads and active user metrics. The data, sourced from Sensor Tower, reveals notable insights into the performance of the top 5 beauty retail apps.

SEPHORA: Maquiagem e Perfumes saw a fluctuating trend in weekly downloads, starting at around 4.3K in the last week of December and peaking at 7.9K in mid-March. Active users showed a steady increase, beginning the quarter at 63.5K and reaching approximately 80K in early March before stabilizing at around 71.7K by the end of March.

SEPHORA experienced a stable download rate, beginning the quarter with about 3.6K downloads and peaking at 4.4K in the second week of January. Active users also showed a slight upward trend, starting at 24.7K and reaching a maximum of 31.1K in mid-March.

IPSY: Personalized Beauty had a varied download pattern, beginning with around 645 downloads in late December and ending the quarter at approximately 671. Active users increased steadily from 4.3K to 5.3K over the same period.

Perfumerías DRUNI showed relatively low download numbers throughout the quarter, starting at 10 and peaking at 40 in early January. Active users remained modest but consistent, beginning at 100 and slightly increasing to 146 by the end of March.

Ulta Beauty: Makeup & Skincare had a minimal number of downloads, starting with 7 in late December and experiencing a slight peak at 71 in mid-February. Active users followed a similar pattern, starting at 11 and peaking at 73 in mid-February before declining to 35 by the end of March.

For more detailed insights and data, visit Sensor Tower.